A landing page is a form of direct marketing. The efforts put forward in driving traffic to your landing page - through banner ads, keyword searches, or pay per click advertisements - means little if the landing page cannot convert visitors into customers. Affiliate marketing sites use landing pages often; however, any business can capture leads, make sales, or provide relevant information with landing pages. Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions.
Tips for Creating A Landing Page
Landing pages are content driven; but design is also a factor. A landing page is often the first contact someone has with a business, so it should build buyer trust immediately and project a professional image. Here are a few design tips to consider:
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Be sure graphics and visual effects are kept to a minimum - A good rule of thumb is that graphics and images should only be used if they augment the written copy, such as realty or vacation destinations where images help enhance the sales message.
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Avoid including navigation links - The purpose of a landing page is to get the visitor to take action, whether that means signing up for a newsletter or buying a product. When other links are included it distracts the audience and leads them away from the desired action. In fact, this is where most landing pages fail - companies provide visitors too much information. Avoid navigation links and stick to the message.
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Use proper color and fonts - Nothing is more distracting than text that is too small, too large, or on a background that makes it impossible to read. Many do-it-yourself web designers think ‘flashy colors’ equals sales. Remember, a landing page is content driven. If the content is too difficult to read, visitors will leave without taking action.
Tips For Creating Landing Page Content
Content is king when it comes to landing pages. First, the content must be relevant to the click-through because the closer the match, the higher chance of conversion. The content should be concise and get right to the point. Consider these factors as well:
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Focus is key - Content should be geared to one action and one action only. When selling multiple products make a page for each product, but do not put them all on one landing page.
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Avoid Spelling and Grammatical Errors - No one is perfect. Have others proofread everything composed. Again, professional image is important. A site filled with errors will leave a negative impression and destroy buyer trust.
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Be Personal - Avoid using words like ‘we’ and ‘us’ and put the focus on the reader by saying ‘you’ and ‘yours’.
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Avoid jargon and colloquialism - Engaging in these practices does not make a business appear more intelligent or friendly. It will only alienate visitors. Instead use short sentences, and terms and phrase, in an active voice so the majority of readers understand the message.
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Optimize to readers - SEO is important, but remember people are the true target. A page littered with keywords that provides no substance to the reader will not result in the preferred action.
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Call to action - Tell visitors what to do. Whether it is ‘buy now’, ‘click here to download’, or ’subscribe today’, put the action in short terms and bold text so it’s clear to them.
A Video Blog is also known as a Vblog or vlog, and is essentially videos that provide commentary on a particular subject, often serving as a personal online diary. However, businesses also make use of Vblogs to promote products and services, provide company overviews, and how-to-videos. Vblogs are open to anyon.
As with many written blogs, viewers can usually leave comments about a Vblog. This makes the experience interactive with the end-user, which is an important element of all blogs. Word of mouth among viewers and users can dramatically increase the popularity of a Vblog. The more popular a Vblog becomes, the more traffic the Vblog will receive.
How Do You Create a Vblog?
The vlog-father of the Vblog world is Steve Garfield. Although Vblogging had been around since 1998 it was his broadcasts in 2004 that revolutionized the concept. Using the practices of Garfield, Vblogging is simple for anyone who has ever used a video camera and a computer.
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Use any type of camera with a video/sound feature that has a flash memory card or USB capability. For example, Garfield began using the video feature of his Canon S-400 camera. Since the size of cameras aren’t large they can be transported everywhere to film at practically any location.
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After filming, put the memory card in a computer or use the USB cable to connect to a computer.
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Once the AVI file is uploaded store it on the desktop so the location isn’t forgotten.
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To shrink the file size, since it will be rather large, many pros recommend QuickTime Pro. This will compresses the file to a manageable size, while converting it from AVI to an MPEG-4 video. MPEG-4 video is designed to balance compression and quality for internet broadcast, and is compatible with hand-held media devices like the Apple Ipod. The file can also be stored as a Windows Media, RealPlayer, AVI, or FLV, depending on the needs of the website.
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Next comes the loading of the file. There are several sites to host Vblogs like Vimeo.com, OurMedia.org, or Blip.tv. Simply log-in and add the title and any search terms/tags to the upload.
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Once the video is uploaded sites like Vimeo.com will ask something like “Add this clip to your blog?” Select yes and the site generates html code that can then be put into a blogger template page at any blogging site, like Blogger.com.
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Once that’s finished the Vblog is now officially live for the world to see.
Keep in mind Vblogs can also be edited for a more polished appearance or special effects. There are affordable programs like QuickTime Pro, which retails for around $30. Higher end software, like Final Cut, has a greater number of features, but can cost around $1200. There are many video editing programs available that can balance features with cost.
Tips for Creating Vblogs
There are several steps one can take to make Vblogging more successful. These include:
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Lighting and sound quality should be as excellent as possible.
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Bad camera angles or jerky shots alienate viewers.
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Use RSS feeds so the content created is delivered automatically to the computer, PDA, phone, etc. of the subscribers to the vlog.
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Be passionate about the subject matter. Monotone speakers bore viewers.
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Pass along something of value. Whether personal or professional, all vlogs should offer substance to the viewer - be it entertainment or knowledge.
You can learn much more about creating Vblogs at some of the sites listed above. No matter what your content or level of experience, joining the Web 2.0 revolution with a Vblog is quick and easy.
If you are looking to make money online with Google Adwords then you must be capable to write effective ads. As you are eligible to have only few amount of space to create your advertisement, you must make sure to deliver your message to people powerfully and rapidly in order to capture their attention and get your appreciated click-thru. However, winning pay-per-click game is quite intricate and needs great amount of focus. So how do you write effective ads? First thing you need to do is to put yourself in to viewer’s shoes.
Think about the cause why a surfer would desire to know more about what you offer? What benefit he may get from your product? There are some of the basic reasons why people make a decision to buy something. These are:
1. To satisfy a need
2. To resolve a trouble or fear
3. To develop their personality
So the main stuff on which you need to concentrate is the title and description, they must be able to tell what your product and services comprises of and the advantage your product and service may brings. Know what your audience wants, as it is a key to any successful ad campaign. This might look like final, but your prime aim must not be to generate sale. Your prime task is to induce your potential visitor to take that first step to buy from you. You have to make your landing page, which is as forceful as your ad title or description. Take care that you incorporate a sign up form on the landing or home page so that the visitor could take the further step and request additional information about your product and service offered.
Next concentrate on maximizing your keyword usage. Using highly targeted keywords would certainly get you high quality viewers that are hunting for what is offered by you. This is so significant, as if you land up with the wrong audience you would no doubt pay for it in a superior cost per click and lesser conversions. Utilize quality keyword catalog to assist you uphold a bigger ad position. If you carry an attention grasping headline, a high-quality description, and a high ad place all joint together, you would certainly see more click-thru on your ad campaign.
On the other hand after some time your ads are not getting decent clicks, then you require trying to rewrite your ad description. Do provide different information this time. If in case your rates are the benefit you have over your rivalry then make use of it in your description. Use the word that literally grabs attention. Words such as “download”, or “free”, but don’t lie and make sure you follow Google’s terms and conditions. Use such words only if they are suitable with your campaign. Keep in mind to remain focused on your Google Adwords campaigns. Highlight the benefits of the product or service in the title and description. In addition, don’t be scared to try fresh methods to make a successful Adwords strategy.
To edit any file that need super user permission.
$ sudo su
…input password
$ sudo gedit (file extension/location)
