Google AdWords is a pay-per-click advertising tool run by the search engine Google. A business creates text advertising copy and then picks keywords and key terms that define the business and the target markets they want to reach. That business then bids on how much they are willing to pay for that keyword to appear on a Search Engine Results Page (SERP).
The more a business pays per keyword, the higher the ad will appear in the results. Best of all, the business isn’t charged for the ad to appear on the SERP. They are only billed when the ad link is clicked, taking the visitor to the business site. Before getting into the specifics of Google AdWords though, here is a brief history of pay-per-click (PPC) advertising.
History of Pay Per Click Google AdWords
Jeffrey Brewer and Bill Gross of GoTo.com (currently part of Yahoo) presented the first PPC search engine proof-of-concept at the TED8 Conference in 1998. Although Google began setting up search engine advertising in December 1999, it wasn’t offered to the public until October 2000. The concept went largely unnoticed because advertisements were charged per thousand impressions (CPM). Taking a page from Yahoo, whose ads were PPC since its introduction in 1998, Google switched to charging per page click. The concept then gained momentum for Google and attracted businesses both small and large.
Picking the Right AdWords
Google offers their advertisers a keyword tool that allows them to research what keywords are being searched on Google. These results can then be compared to what others are spending on advertising per keyword. As an aside, the added benefit of this keyword tool is the terms that are returned in the query can also be used for creating SEO sales copy on the site, but that’s another topic of discussion.
The more popular a search term is, the higher the cost to advertise for that keyword. What makes AdWords so appealing is that the business can choose words based on their budget and still get a target response.
For example, popular words are expensive if a business wants top placement. They can still choose to advertise at these words at a lower rate. They simply won’t be as high in a SERP. The real benefit, however, comes from lesser-known keywords that are still searched. A business might not get as many hits, but the hits they receive have targeted value. This means that users who search these keywords are more likely to be interested in the advertised website.
A business can spend anywhere between tens of dollars or thousands of dollars per month on keywords, since there is a great deal of control over how keywords are purchased. Best of all though, users can decide what keywords and terms their money is spent on, and can change their marketing campaign at any point to use other keywords.
If you are looking to make money online with Google Adwords then you must be capable to write effective ads. As you are eligible to have only few amount of space to create your advertisement, you must make sure to deliver your message to people powerfully and rapidly in order to capture their attention and get your appreciated click-thru. However, winning pay-per-click game is quite intricate and needs great amount of focus. So how do you write effective ads? First thing you need to do is to put yourself in to viewer’s shoes.
Think about the cause why a surfer would desire to know more about what you offer? What benefit he may get from your product? There are some of the basic reasons why people make a decision to buy something. These are:
1. To satisfy a need
2. To resolve a trouble or fear
3. To develop their personality
So the main stuff on which you need to concentrate is the title and description, they must be able to tell what your product and services comprises of and the advantage your product and service may brings. Know what your audience wants, as it is a key to any successful ad campaign. This might look like final, but your prime aim must not be to generate sale. Your prime task is to induce your potential visitor to take that first step to buy from you. You have to make your landing page, which is as forceful as your ad title or description. Take care that you incorporate a sign up form on the landing or home page so that the visitor could take the further step and request additional information about your product and service offered.
Next concentrate on maximizing your keyword usage. Using highly targeted keywords would certainly get you high quality viewers that are hunting for what is offered by you. This is so significant, as if you land up with the wrong audience you would no doubt pay for it in a superior cost per click and lesser conversions. Utilize quality keyword catalog to assist you uphold a bigger ad position. If you carry an attention grasping headline, a high-quality description, and a high ad place all joint together, you would certainly see more click-thru on your ad campaign.
On the other hand after some time your ads are not getting decent clicks, then you require trying to rewrite your ad description. Do provide different information this time. If in case your rates are the benefit you have over your rivalry then make use of it in your description. Use the word that literally grabs attention. Words such as “download”, or “free”, but don’t lie and make sure you follow Google’s terms and conditions. Use such words only if they are suitable with your campaign. Keep in mind to remain focused on your Google Adwords campaigns. Highlight the benefits of the product or service in the title and description. In addition, don’t be scared to try fresh methods to make a successful Adwords strategy.
